Can this rosé help us drink more responsibly?

The story of Château Galoupet has all the ingredients of a fairytale: a picturesque Provençal setting, near Hyères on the French Riviera; a vast vineyard abutted by 77 hectares of woodland brimming with flora and fauna; and a fairy godmother in the form of LVMH, which purchased the Galoupet brand in 2019 and plans to make it its next big rosé success.

But when managing director Jessica Julmy arrived at the Château three years ago, she found that the vineyard’s soil had been damaged by chemical input, the biodiversity of the forest had been compromised by wildfires, and the neglect of previous owners had left the estate generally