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    Column: Immigrant-run Chinatown gift shop embraces social media to navigate a changed neighborhood

    LOS ANGELES -- Shortly after I met Mary Wang, 71, in Chinatown a few years ago, I was drafted to provide tech support for her gift shop business, Jadetime E-gifts. I set up an Instagram business account for her store, and tried to explain, poorly, how Instagram viral marketing worked. Rather than being overwhelmed, Mary, who has run the store for two decades, was endlessly curious and eager to ...
    by Frank Shyong, Los Angeles Times Jul 07, 2022 3 minutes
    Lu Wang stands inside her store Jadetime E-gifts in the Chinatown area of Downtown Los Angeles on July 1, 2022.

    LOS ANGELES -- Shortly after I met Mary Wang, 71, in Chinatown a few years ago, I was drafted to provide tech support for her gift shop business, Jadetime E-gifts.

    I set up an Instagram business account for her store, and tried to explain, poorly, how Instagram viral marketing worked.

    Rather than being overwhelmed, Mary, who has run the store for two decades, was endlessly curious and eager to learn. She wanted to know how all those new, hip businesses in Chinatown were drawing so many customers.

    Soon shehave stopped by to help write captions, take photos and offer other tips.

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