Have the Crypto Bosses Learned Anything At All?
Last Monday marked one of the biggest TV events of June—Game 5 of the NBA finals. So naturally the crypto exchange Coinbase used the opportunity to air an ad poking fun at crypto’s more enthusiastic doomsayers. A series of tweets declaring “Crypto is dead”—some new, others nearly a decade old—fades in and out over a rendition of Chopin’s funeral march. Then a new slogan rises up in a harsh blue font: “Long live crypto.”
The very next day, Coinbase laid off 1,100 employees, about a fifth of its workforce. Maybe the doomsayers were onto something: The prices of bitcoin and Ethereum, the two most popular coins, have tumbled more than 70 percent from pandemic highs; the NFT market has cratered; and optimism is in short supply. Everywhere you look, the dominoes are falling: One prominent firm, Three Arrows Capital, is reportedly approaching collapse, while other companies are desperately to stay
