Easy come, easy go
Jun 19, 2022
2 minutes
by PETER GRIFFIN
Monthly recurring revenue. In the offices of the venture capital firms that dot Sand Hill Road in the heart of Silicon Valley, those are the three words scrawled across every whiteboard.
It’s a measure of performance crucial to establishing a start-up’s potential value and underpins the business models of the latest batch of “unicorns”, privately held start-ups
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