Business Today

Taxiing for Take-off

AN INTENSE BATTLE for market share in the world’s third-largest domestic aviation market is brewing. Competition is set to intensify as the market gets ready to welcome two more players—low-cost carrier (LCC) Akasa Air, which is set to commence operations in July; and the re-launch of Jet Airways later this year.

Recently, Rakesh Jhunjhunwala-promoted Akasa released the first look of its Boeing 737 MAX aircraft. With the lowest seat-mile cost for a single-aisle airplane and high dispatch reliability, the Boeing 737 MAX may provide Akasa with a competitive edge.

“Today, passengers seek environmentally.

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