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  • Beijing Review

    Invaluable Intelligence

    Jun 09, 2022 4 minutes
    By Li Xiaoyang
    Copyedited by G.P. Wilson

    The traditional Chinese solar term Xiaoman, known as Grain Buds in English, fell on May 21 this year. On that day, Germanybased automaker Audi posted a video on its official platforms that explained the philosophical connotations of the term in Chinese culture. The meaning of Xiaoman is grains that are not yet ripe, suggesting that Chinese people prefer to leave room for growth as life often waxes and wanes.

    The philosophical video gained many likes online but was soon found to be quite similar to a video posted by a blogger last year on Douyin, the Chinese version of TikTok. On

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