We are living in a very different world from the one that existed pre-pandemic. And much of it is good. One defining shift is that we are more focused on healthy glowing skin rather than unattainable youth – skin that looks lit-from-within on Zoom or IRL. More good news: we are seeking skin tech and beauty experts more than ever before too. But we don’t (or can’t) always visit a bricks-and-mortar store or clinic, so virtual innovation is picking up the slack (Lancôme opened a virtual flagship store last year, complete with real-time skin analysis), while take-home tech and cutting-edge formulas are giving us real results. Welcome to the future.
INCLUSIVE BEAUTY
The beauty world is being democratised thanks to new and niche brands reframing traditional concepts and offering up clean, cool products designed for everyone. NYC label Milk Makeup, for example, offers lowmaintenance, innovative
