I’m not creative,” people in business often tell Peter M. Krask.
That’s nonsense, Peter responds.
He should know. Krask, who is on the faculty of the Paris-based International School of Management, calls himself “the creativity guide” and works with both artists and entrepreneurs who are stuck on a project.
“Entrepreneurs are inherently creative,” he says. “You’re making something and putting it out in the world.”
But still, he says, entrepreneurs should take inspiration from more traditional “creative” types like artists and writers—because these people.
