WellBeing

All about breadcrumbing

As our lives become more and more entangled with our digital personas, it makes sense that a whole new world of online social behaviour is cropping up. Over the past few years, we’ve cycled through the dating concepts of ghosting, catfishing and benching, while dealing with roaching and email phishing in the workplace. But there’s a new contender on the rise and it applies to every social domain, from the illusive world of dating to friendships and careers.

It’s called breadcrumbing and it’s everywhere. When someone breadcrumbs you, they string you along by feigning interest in you — whether as a romantic partner, future employee or close friend. They’ll drop small crumbs of attention in the form of an email, date idea or social media interaction without committing to you or

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