GUT FEELING
A quick browse on the supermarket shelves and you’ll soon notice a clear trend
Products relating to gut health are on the rise and in 2021, sales soared by 59%.
Since the pandemic, we are much more conscious of our health and wellbeing, and it seems caring for our gut is at the heart of this.
With kefir and kombucha, new products are popping up on the shelves every day.
And it’s not just food products. With documentaries like Channel 4’s and endless recipe books, the focus on gut health doesn’t seem to be going anywhere.
