As president and CEO of Sovereign Brands, Brett Berish has created a slate of fast-growing wine and liquor labels known for their slick packaging and celebrity imbibers (and in some cases, buyers—in 2014, Jay-Z purchased Armand de Brignac Champagne, aka Ace of Spades, from Sovereign Brands for an undisclosed amount). The family-owned wine and spirits company, which Berish founded in 1999, is today responsible for such potables as Luc Belaire French sparkling wine, Bumbu rum and McQueen and the Violet Fog gin.
But for all the gregarious, party-hard vibes his business provides—Luc Belaire was notably popped by the Los Angeles Rams following their recent Super Bowl victory, and Bumbu counts rappers Lil Wayne and
