Most Innovative Companies
Jif, Café Bustelo, Folgers, Meow Mix, Milk-Bone. The J.M. Smucker home to some of the most recognizable brands on your grocery store’s shelves. But by 2018, many of them had gone stale. At least, that’s how Geoff Tanner, the company’s chief commercial and marketing officer, puts it. “They weren’t really a part of culture, ” he