How to Shop Green
CONGRESS MAY STILL BE DEBATing how to deal with climate change, but retailers and manufacturers aren’t waiting. Taking cues from customers, these businesses are embracing, big-time, eco-friendly standards and products.
True, sustainable products make up less than one-fifth of all items on the market these days. But, they’re driving one-third of all growth seen among consumer goods, ranging from skin care to milk, according to New York University’s Stern Center for Sustainable Business. In fact, one of every two new consumer products brands might be consid ered green, or partly green It’s not a big mystery why: Eight in ten Americans say sustainability is important to them, and almost 60 percent are willing to change their buying habits to help the planet, says the National Retail
