Macworld

How Apple’s iPhone subscription service could be the ultimate lock-in trap

Apple is reportedly preparing to make a major change to the way it sells iPhones. You’ll still be able to plunk down $1,000-plus on the latest and greatest iPhone if you want, but the company is rumored to be launching a new subscription service (see page 46) that lets you essentially lease iPhones and other devices for a fixed cost.

There aren’t a lot of details about the program, but it will reportedly begin with the iPhone before expanding to other devices. As it stands, Apple already offers the, which lets you spread the cost of a new iPhone with AppleCare+ over the course of two years. That program is essentially a loan that requires a credit check and monthly payments to a bank, with an option to upgrade to a new model (and loan) after 12 payments.

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