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Why iMessage is actually a failure

A bit more than 10 years after its introduction, iMessage is suddenly a part of the conversation again. A dubious report in the Wall Street Journal implied that the secret to the iPhone’s success with young people is all about peer pressure, with Android-using teens being cast out of social circles owing to their embarrassing status as non-iMessage green bubbles in group chats.

That article was silly for numerous reasons, as John Gruber explored in detail last week. While blue-bubble FOMO is certainly real, suggesting that it’s the reason people want iPhones is an A-grade, uncut “people only buy Apple products because they’re status symbols” kind of delusion.

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EDITORIAL DIRECTOR Matt Egan EDITOR IN CHIEF, CONSUMER BRANDS Jon Phillips DESIGN DIRECTOR Robert Schultz EXECUTIVE EDITOR Michael Simon SENIOR EDITOR Roman Loyola STAFF WRITER Jason Cross SENIOR CONTRIBUTORS Glenn Fleishman, Rob Griffiths, Joe Kisse

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