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    Why analysts say password sharing is now a bigger problem for Netflix, other streamers

    LOS ANGELES — The website promised some tantalizing deals. One seller offered 10 days access to Netflix in Ultra HD for just $1 — substantially below the regular cost of $19.99 a month for a Netflix premium account. Another seller pitched access to HBO Max, home of critically acclaimed shows such as "Mare of Easttown" and "Succession," for just $1.09 a month, compared to its $14.99 a month ...
    by Wendy Lee, Los Angeles Times Apr 18, 2022 5 minutes
    As competition for customers among streaming services heats up, so has the proliferation of online marketplaces where passwords are being sold illegally at bargain-basement prices, according to companies that manage digital content protection for Hollywood studios.

    LOS ANGELES — The website promised some tantalizing deals.

    One seller offered 10 days access to Netflix in Ultra HD for just $1 — substantially below the regular cost of $19.99 a month for a Netflix premium account.

    Another seller pitched access to HBO Max, home of critically acclaimed shows such as "Mare of Easttown" and "Succession," for just $1.09 a month, compared to its $14.99 a month price tag.

    Someone else was offering a Disney+ subscription (typically costing $7.99 a month) for as low as 90 cents.

    Satisfied customers chimed in with enthusiastic reviews: "Five stars again," "excellent," "all good. I am satisfied, keep going man."

    As competition for customers among streaming services heats up, so has the proliferation of online marketplaces where passwords are being sold illegally

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