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    As inflation soars, how is AriZona iced tea still 99 cents?

    by Sam Dean, Los Angeles Times Apr 12, 2022 7 minutes
    Amid rampant inflation, Arizona Beverage Company is choosing to take a haircut in order to keep the price flat and cans moving.

    Gas is nearly six bucks a gallon. Groceries are 8% higher than last year. Dollar stores: now dollar-and-a-quarter stores.

    But a giant, 23-ounce can of AriZona iced tea still costs 99 cents, the same price it has been since it hit the market 30 years ago. Today, that’s cheaper than most bottled water, 20-ounce sodas, iced teas and canned coffees on the market. If you could fill your car up with cans of AriZona Green Tea with Ginseng and Honey, it would be cheaper than L.A. gas by nearly 40 cents a gallon.

    How does AriZona pull this off while everything else goes up? The price of aluminum has doubled in the last 18 months. The price of high fructose corn syrup has tripled since 2000. Gas prices are pumping up delivery costs. One 1992 dollar, adjusted for inflation, is worth two 2022 dollars. But the 99-cent Big AZ Can, as the company calls it, persists.

    The short answer: the company is making less money. The big cans are still profitable, but for the moment, they’re much less so than a few years ago.

    Don Vultaggio,

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