Banking On Earworms
AN EARWORM IS DEFINED by the Oxford English Dictionary as “a catchy song or tune that runs continually through a person’s mind”.
The song tends to crawl into one’s brain as easily as a worm would in some squishy earth and there it lies in wait for the most random of moments. It then squirms, on its own unexpected accord, just long enough for a few select beats or lyrics to be recalled. The metaphorical maggot goes round and round, with no time limit for the internal soundtrack. The musical experience is known to last anything from a couple minutes to several weeks and all one can do is pray that some other bizarre tune replaces it at some point.
Some people hate having a particular melody or phrase stuck in their head, but one social media platform is banking on the phenomenon.
Although it was launched worldwide in the middle of 2018, it was not until the global Covid pandemic hit two years later
