otearoa’s creative and media agency space has seen significant disruption over the past 12 months since ’s inaugural Map of Adland was created, so in partnership with TVNZ, we’ve rebooted our easy-to-digest guide listing the various agencies operating in New Zealand today. From the introduction of global consultancies and structural changes at some of the large multinationals to the emergence and re-emergence of locally owned independent agencies, we’ve taken in the myriad changes and have all the main players listed. The updated Map of Adland includes multinational networks, complete with all associated agencies operating underneath them; global consultancies and their local operations; smaller, more specialised agencies; and internationally awarded indies. It’s a tear-out resource that’s designed to provide an overview of New Zealand’s Adland, and be a helpful tool for both marketers with existing agency relationships and those who are new to the scene.
