WHERE EVERYDAY AND NON-EVERYDAY, DAY AND NIGHT, OUR STORIES LIE: LCDC SEOUL
Towards the end of last year, another historic factory in Seongsu-dong was given new life as a new spatial platform. While this is no longer something new, LCDC SEOUL exudes a certain different atmosphere in comparison to the commercial complex spaces that came before. The difference may come from its linguistically-weaved meticulous planning, the architecture that acts as its dependable background, and its particular view toward the neighborhood. I had the opportunity to interview the project management team composed of Kim Jaewon (principal, Atelier Écriture), Chung Kangwha (professor, Konkuk University), and the architect Seo Seungmo (principal, Samuso Hyojadong).
Park Semi (Park): I’d like to know how the LCDC SEOUL (hereinafter LCDC) project came about.
What brief did you receive from the client and what was your approach?
Kim Jaewon (Kim): At first, SJ Group requested the branding design for an approximately 60-pyeong sized fashion boutique store with travel as its guiding concept. So we were doing the branding project without being tied to a specific location, but after visiting the current site of LCDC, the approach had to be readjusted. The 60-pyeong turned into 500-pyeong in scale, and my thought was that it would be impossible to expand a single brand to match such an increase. I began thinking about how to reconfigure these three building blocks that used to be an auto repair shop per floor, and various professionals were brought in to experiment with collaborative work.
Park: Considering that there was a great deal of autonomy in the project, despite emerging from
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