Customers who have attempted to buy consumer products in the past two years are likely familiar with the severe supply chains delays that have disrupted shipping times and postal deliveries from everything including clothing items and cosmetics to kid’s toys and furniture.
While COVID-19 has created and exposed broken links in the global supply chain, Star Outdoor Managing Director Mark Star is navigating those hurdles and finding ways to alleviate production delays in the outdoor branding industry.
“Before the pandemic, there was a lean towards ‘just-in-time stock’ for outdoor branded products such as café umbrellas, wind barriers, and a-frames, as there was no need to preserve storage,” says Mark.
“The pandemic
