MSNBC's 'Morning Joe' tries to keep cable news smart while expanding to 4 hours
NEW YORK — Ever since MSNBC’s “Morning Joe” became a cable news breakfast staple nearly 15 year ago, its three hosts Joe Scarborough, Mika Brzezinski and Willie Geist have gotten stopped by viewers who offer thoughts about the three-hour show, which airs live across the country starting at 6 a.m. on the East Coast or 3 a.m. on the West Coast.
Geist, 46, always asks the viewers about their hometowns. "They say, 'I live in San Diego' or 'I live in L.A.' and a lot of them watch live, which raises all kinds of questions about their personal lives," he says in a recent Zoom interview along with his on-air partners.
"It was all very concerning to us," Scarborough adds.
But the trio is not about to judge their early-rising (or perhaps sleep-deprived) fans on the West Coast, as the "Morning Joe" adds a fourth hour starting Monday. One of their aims is to capture more West Coast viewers at 6 a.m.
