Apple TV+'s journey from Hollywood outsider to first streamer with a best picture Oscar
LOS ANGELES — It was only three years ago when Hollywood was looking at Apple with intense skepticism.
Before launching its streaming service Apple TV+ in late 2019, the iPhone maker had confused traditional film and television industry players with a presentation that was heavy on star power — Oprah Winfrey, Steven Spielberg plus a Sara Bareilles musical performance — and light on actual programming.
To some filmmakers and agents, the Cupertino, California, tech giant’s seemingly cautious approach to content exposed a culture clash between entertainment and Silicon Valley — one that seemed as if it would hinder the company’s ability to compete with Netflix and Walt Disney Co.'s Disney+. Now with a best picture Oscar in hand for Sian Heder’s family drama “CODA,” Apple can
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