Apple's Hollywood moment draws intense interest and skepticism
Hey Siri, call Steven Spielberg.
Since Hollywood caught wind of Apple Inc.'s entertainment ambitions several years ago, filmmakers and studio executives have been wondering exactly how the iPhone maker will delve into the streaming video market - and whether it can dominate in the crowded and fast-growing arena.
The tech giant has spent the last two years securing deals with show business royalty such as Spielberg, Oprah Winfrey and Reese Witherspoon to create a lineup of programming to compete with Netflix Inc., Amazon.com Inc. and Walt Disney Co.
Apple's streaming plans have been cloaked in characteristic secrecy. The company is expected to finally provide answers Monday morning when Chief Executive Tim Cook takes the stage at the Steve Jobs Theater in Cupertino, Calif. There, he will pitch Apple's new streaming video strategy to a crowd of celebrities and studio executives.
There is intense pressure on Apple to deliver.
Filmmakers, writers and producers have been hoping
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