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    TV APP AN “ENTIRE POP CULTURAL EXPERIENCE” IS IN THE WORKS

    Dec 22, 2017 4 minutes

    APPLE-MADE TV SHOWS AND FILMS MAY ON THE WAY

    Apple has often declared the fourth-generation Apple TV set-top box “the future of television”, but there have been recent flickers of evidence that Apple’s ambitions in television could extend far beyond this little home hub. These ambitions could encompass the production of original TV shows for the promotion of a video streaming service and indeed, Apple hardware. Could TV, rather than smartwatches or augmented reality, be the place for Apple’s next big revolution?

    AN “ENTIRE POP CULTURAL EXPERIENCE” IS IN THE WORKS

    The current version of Apple TV was released in October 2015 and has since received software updates enhancing its onboard operating system tvOS. In December, , allowing users to browse and reportedly, .

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