The Challenge of Marketing Small Condoms
There are products where smallness is a marketing virtue, like cellphones or thong underwear. But small condoms are a marketing nightmare.
There are products where smallness is a marketing virtue, like cellphones or thong underwear. But small condoms are a marketing nightmare. If advertising is about creating consumer desire, who aspires to a size extra-small?
The result is a condom aisle at the drug store where all the men, a la , are "above average." But the status quo may have
