Fashion Quarterly

Stars in our eyes

In an age in which science and technology demystify our everyday lives, it seems oddly paradoxical to hear that astrology has made a comeback — yet what a comeback it’s been. Astrology is cementing itself everywhere you look. Kanye raps that he’s the “ultimate Gemini”, horoscopes are trending on TikTok, and Facebook always seems to crash when Mercury’s in retrograde — whatever that really means. So what’s with the recent astrology boom, and why is it happening now?

THE AGE OF ASTROTHERAPY

In this day and age, most people know their star sign and associated personality traits (the sensitive Cancerian, the attention-loving Leo…). Astrology has great appeal as a tool for self-reflection, providing insight into our personalities, behaviours, relationships and feelings. And regardless of how these observations were formulated, the words may ring true and be helpful in navigating the ups and downs

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