Fashion Quarterly

For the PEOPLE

It’s a grey day in London when I talk to Jessie Bush, the sky’s heavy clouds threatening rain. The style photographer and influencer better known by her moniker We The People is watching the weather from her living room window but inside, it’s even darker.

“I’m just having one of those ridiculous mornings when everything’s a shitstorm,” she says. Right on cue, the connection of our Zoom call begins to waver. “The power’s out,” she confirms, before continuing to break up. “Bedroom rug… New Zealand wool… dog’s thrown up… apologise if… hotspotting…” Silence, then: “Back?” She cuts out completely, so we agree via email to try again soon.

FQ has spent almost six months courting Bush for this interview, so I worry we’ll never be reconnected; however, true to her word, 10 minutes later, she’s back (thanks to her husband, photographer Sam Flaherty, getting the Wi-fi connection working again), her still-strong Kiwi accent as clear as a bell.

“You’d think it’d be more diluted by now,” she says. “When I’m talking to fellow Kiwis, I

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