Fad or Future?

ADRIAN CHENG

K11 Group Chairman

“Using pixels and algorithms to code and create art was a trend even in the 1990s. NFTs and the metaverse are two big components in exhibiting and facilitating this movement. People born before the internet age are not used to buying virtual weapons and playing online games, whereas the younger generation are used to digital ownership and establishing identity in the virtual metaverse.

Some recent examples of my investments are RTFKT, which is a leading brand that creates digital sneakers and artefacts; and The Sandbox, where my “land” is one of the biggest plots and forms part of the “Mega City” virtual world.

I would like to build an innovation hub to showcase some amazing start-ups that I have invested in and create a virtual customer experience for each. The start-ups to be featured will