Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World

Written by Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo and Yat Siu

Narrated by Shaina Summerville

Jump into the metaverse to connect with consumers and explore endless opportunities

Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: data and market analysis to erase any doubt that the metaverse is the next big thing; foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more; the essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful; a deep dive on non-fungible tokens (NFTs) and how to make the most of these assets; and frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.

• Language: English
• Publisher: Ascent Audio
• Release date: Jun 20, 2023
• ISBN: 9781663729408

Cathy Hackl

Cathy Hackl is a web3 and metaverse strategist, tech futurist, speaker and author. She's worked with metaverse-related companies such as HTC VIVE, Magic Leap, and AWS, and currently consults with some of the world's leading brands, including P&G, Clinique, Ralph Lauren, Orlando Economic Partnership and more. Hackl is one of the world's first Chief Metaverse Officers and the co-founder of Journey, where she works with luxury, fashion, and beauty brands to create successful metaverse and web3 strategies and helps them build worlds in platforms like Roblox, Fortnite, Decentraland, The Sandbox, and beyond. She is widely regarded as one of the leading thinkers on the Metaverse with one of the largest collections of articles on the topic: she has been featured in publications such as TIME, Vogue, GQ, Fortune, Fast Company, Bloomberg, Forbes, USA Today, VentureBeat, WIRED, WSJ, and the NY Times. As a media personality, she's been interviewed by 60 Minutes, Good Morning America, CNBC's Squawk Box, and more. Hackl is part of the US Department of State's prestigious US Speakers Program, and additionally founded People of The Metaverse, a web3 community that brings together the world's leading intellectuals, thinkers, doers, and creators of today for metaverse salons at bespoke locations around the world.