Gen Z Is Changing Shopping Forever

GEN Z SHOPPERS ARE RADICALLY changing the retail world. Notice more “buy now, pay later” services offered at online checkouts? QR codes on store shelves? You’re welcome, says Gen Z.

Defined by the Pew Research Center as those born between 1997 and 2012, Gen Z have accelerated a number of shopping trends Millennials started while simultaneously carving out several new ones of their own. And for retailers, the stakes are high to adapt. The generation’s buying power is more than $140 billion, consulting firm Barkley Inc. estimates.

Here are four ways Gen Z is flexing its muscles.

Redefining Value Shopping

Brand hunting used to, largely, center around price, quality and customer experience. But Gen Z wants more: brands that feel authentic in their