The COVID-19 pandemic provided exactly this situation, with the whole world hitting pause in early 2020. Many companies assured their survival by furloughing workers, pausing investment in research and development and effectively mothballing their businesses, minimising operating costs while they wait for the business climate to stabilise. However, NetNumber, a provider of signalling control solutions that enable carriers to accelerate implementation of new services across multiple generations of networks, took the opposite approach. We identified the pandemic as an opportunity to accelerate our transformation into a cloud-based business that is better equipped to serve our telecoms-operator customers’ future needs.
We made a conscious decision to press the accelerator rather than the brake, to neither hunker down to wait for the future nor to maintain the status quo. Although there was risk, there was an opportunity to take advantage of the downtime while everyone was sequestered in their homes
