the x factor
As bushfires raged across vast areas of New South Wales in the early days of 2020, fashion designer Kit Willow – like many Sydneysiders – anxiously checked weather apps and closed up windows and doors in a bid to keep the choking, polluted air at bay. Hers was also one of a growing multitude of voices on social media posting confronting images of herself and friends clad in smoke masks, pleading with Prime Minister Scott Morrison to call a climate emergency and take steps to make Australia carbon neutral.
These days, a luxury fashion designer demanding action on environmental issues barely raises an eyebrow, but back when the brand was in its infancy, things were quite different.
“When I started, people were saying, ‘Nobody cares about sustainable fashion.’ There were no fabric suppliers in
