The artist leading floristry’s youthful takeover

Floristry has changed a lot in the last few years. What was once the preserve of suburban gardens, memorials and Radio 4 programming has since flowered as a legitimate part of the modern creative universe, drawing from every imaginable discipline and aesthetic. At the heart of that transformation has been Harriet Parry.

“Floristry has become this huge, very complex world,” says the south Londoner. “You have a lot of fashion kids who have moved into the world of floristry… loads of very hip, very creative, and often very young people [are] starting to make things with flowers.”

“I still see myself as a florist, it’s a really lovely craft – a wholesome and friendly thing to be. But I think that because of the way I present and construct my