FUTURE PROOF
Despite the ongoing challenges of the Covid-19 pandemic, BMW Motorrad is riding high as it heads towards celebrating its centenary as a motorcycle manufacturer in 2023. Last year was a record-breaking year for the German company with 194,261 units delivered to customers, an increase of 14.8 per cent over the 169,272 units sold in 2020, and an 11 per cent step up over the company’s previous best in 2019, when it delivered 175,162 units. So last year was the best yet in the 99-year history of the company, which continues to be the largest European manufacturer of premium motorcycles and scooters built in its main Spandau factory in Berlin, in the BMW plants supplying local markets in Brazil and Thailand, and by its partners TVS in India, and Loncin in China.
The man who has spearheaded this potent growth is Markus Schramm, 58, an enthusiastic and experienced motorcyclist who took over as CEO of BMW Motorrad in May 2018, having been with its parent company BMW AG since 1991, and already a member of both the company’s main board of directors, and its Supervisory Board. Immediately before assuming his new role, Schramm was previously responsible for Corporate and Product Strategy Planning for the entire BMW Group, at a time
