SHOP SMART mascara

Who doesn’t love mascara? It’s a staple in most makeup bags that can lift and liven a bare face, as well as add drama and depth to a smoky eye. The first record of its use dates back to Ancient Egypt, where both men and women mixed soot with animal fats to accentuate their lashes. Thankfully, cosmetics have moved on since then and a good modern-day mascara will both darken and intensify lashes, while also opening the eyes and making them look bigger and brighter.

But with so many mascaras entering the makeup