nstagram, for many years, has been a game changer like nothing many of us had ever seen in our lifetimes. Let us think about it for a minute: What other social media outlet (that is free to download and use) has spawned multi-millionaires in the form of influencers-turned-celebrities? Many of whom, by the way, have since become clothing designers, professional models or entrepreneurs in a variety of genres across the luxury lifestyle and fashion industries. And although “influencer” can sometimes have a negative connotation (a 2019 article explains in detail how the term “influencer” became a dirty word) there are those amongst us in the watch community, including enthusiasts and collectors, who simply, without even trying … influence. Many whom we might consider to be watch industry “influencers” never started their page on Instagram wanting that title. They
