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  • The Kite Mag

    THE BIG PICTURE

    Mar 26, 2020 5 minutes

    FOR ANYONE NOT FAMILIAR WITH THE BRAND AND THE BACK-STORY – WHEN AND WHY WAS ELEVEIGHT ESTABLISHED?

    The idea for a new brand was in our minds for a long time. But at the beginning of 2017, we put more thought into the idea and realized that we had a real opportunity to form Eleveight. This first year was very intense but we managed to release our first product range in August that same year.

    CAN YOU TAKE US THROUGH THE KEY PLAYERS WHO BEGAN AND HAVE DEVELOPED THE BRAND?

    In the beginning we were a very small core team of four founders who had known each other for a long time. We all worked in the industry before and had an extensive knowledge about different working areas in our industry. We also had a very loyal and passion-driven network, right from the beginning, which helped develop the brand in the right direction. Without all

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