Trends shaping the wine industry
The COVID-19 pandemic has dealt the wine industry a severe blow, locally and internationally, with beer, cider and wine sales in 2021 remaining below 2019 pre-crisis levels, according to Lulie Halstead, CEO of Wine Intelligence. Halstead, who spoke at the recent Nedbank Vinpro Information Day hosted at Allée Bleue near Franschhoek in the Western Cape, identifies ready-to-drink (RTD) alcohol products as the exception to this.
RTD products have grown faster than any other major drinks category since 2018, according to the International Wine and Spirits Record (IWSR). In a report published in October last year, IWSR states that RTD products are expected to continue outperforming the wider beverage alcohol market over the next five years, increasing their market share from 4% in 2020 to 8% by 2025 in top
You’re reading a preview, subscribe to read more.
Start your free 30 days