Farmer's Weekly

Trends shaping the wine industry

The COVID-19 pandemic has dealt the wine industry a severe blow, locally and internationally, with beer, cider and wine sales in 2021 remaining below 2019 pre-crisis levels, according to Lulie Halstead, CEO of Wine Intelligence. Halstead, who spoke at the recent Nedbank Vinpro Information Day hosted at Allée Bleue near Franschhoek in the Western Cape, identifies ready-to-drink (RTD) alcohol products as the exception to this.

RTD products have grown faster than any other major drinks category since 2018, according to the International Wine and Spirits Record (IWSR). In a report published in October last year, IWSR states that RTD products are expected to continue outperforming the wider beverage alcohol market over the next five years, increasing their market share from 4% in 2020 to 8% by 2025 in top

You’re reading a preview, subscribe to read more.

More from Farmer's Weekly

Farmer's Weekly3 min read
Building A Sustainable Agriculture Sector In The Western Cape
We should be talking about ‘competitive agriculture', not ‘sustainable agriculture'.” This was said by Dr Mogale Sebopetsa, new head of the Western Cape Department of Agriculture, who summed up the recent panel discussion on ‘building a sustainable a
Farmer's Weekly1 min read
Farmer's Weekly
EDITORIAL TEAM Editor Janine Ryan, janiner@caxton.co.za Senior designer Louis Kruger Designer Mario Ferlito Copy editors Fanie de Villiers, Yvonne Fontyn and Richard Goller Digital editor Sindira Chetty, sindirac@caxton.co.za Office assistant Prenush
Farmer's Weekly3 min read
The Merino Breeder's Trust
In various facets of trade, products or commodities have become ‘household’ names by nature of their quality, reliability and standard of excellence. The same holds true in some sectors of livestock breeding. In South Africa's largest livestock indus

Related