AS a journalist who writes about trends across a range of subjects, I have always been cautious about joining media pile-ons spruiking the next big thing. In the majority of cases, articles tracking upsurges invariably omit to mention the dominant market players.
Take online sales. If you believed all the standalone hype about soaring e-commerce revenues, you would think that Australians had given up going to the shops. Far from it. In the calendar year 2020, lockdowns notwithstanding, Westfield shopping centres clocked up 450 million customer visits and a spend of $22 billion. Online sales are climbing fast, but 90 per cent of