Higher value, healthier drinks on SA’s menu

the local wine industry has seen a general shift towards higher-value products, driven by millennials looking for novel, high-quality food and drink experiences, while wine grape producers are looking for ways to boost their earnings.

The profitability of wine production has been under pressure for some time due to rising input costs, tough market conditions and, recently, unfavourable climatic conditions. This, in turn, has led to the area under wine grape production shrinking by 6% over the past five years and the number of wine grape producers declining by 34% to 2 874 over the past decade, according to the annual State of the South African Wine Industry 2018/2019.

says the