TIME

THE REGRETTABLE RISE OF THE ‘NO REGRETS’ PHILOSOPHY

DANIEL PINK IS THE AUTHOR OF SEVERAL BEST-SELLING books that probe human behavior. He’s written on the importance of timing, the mechanism behind motivation, and the sociology of selling things. His new book, The Power of Regret: How Looking Backward Moves Us Forward, is about the wrongheadedness of the “no regrets” credo.

The external reason is that we’ve gotten it profoundly wrong. If we do

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