Theragun opens a mega-wellness store as Apple tweak sends more e-tailers to malls
If you're thinking about buying a hand-held massager that bonks you 40 times per second, it's hard to get a sense of what that feels like on the internet.
That's one reason, after years of selling primarily online, the maker of cult-favorite Theragun is opening stores in a handful of U.S. cities where customers can not only try out the popular massage gun but also dabble in the kind of exotic physical treatments used by pro sports teams, such as cryotherapy, light therapy and hyperbaric chambers.
Therabody, the company behind the line of muscle-pummeling devices, just opened its first Reset wellness center in Brentwood, Los Angeles, with five more to follow, plus six additional retail stores without the mega-wellness approach â all this year.
E-commerce sellers have been making in recent years to lure customers who want to experience products in person or pick up things ordered online, which gives merchants a chance to sell them even more stuff. In industry lingo, that's
