The entire concept of “healthy wine” is equivalent to low-fat wagyu beef or environmentally friendly aircon. For many decades, all wine was viewed as intrinsically healthy – thanks in part to the theory that, as part of a Mediterranean lifestyle, wine promoted longer life. Today, however, the emerging category of so-called “healthy” or “clean” wines implies that other wines are bad for you – and indeed, many of these new brands market themselves on that premise.
There is a significant market of drinkers for whom health plays a
