Let's Drink To Your Health? Alcohol Producers Tout Wellness Benefits
As millennials continue to fuel the decline in wine sales, some alcohol brands are making health claims as a way to attract consumers. But this has scientists and wellness experts on edge.
Low calorie! Less than 1 gram of sugar! Gluten free! While these phrases are commonly plastered on food packaging, it's now not unusual to find wine and spirits brands touting these attributes.
Nowadays, the talk is less about the body of a wine and more about what alcohol is doing to your body. Recent data shows wine sales are declining, and many point to the wellness trend that's pervasive with millennials as the cause. In response, brands are making claims about the health properties of their beverages as a way to attract consumers. But some of these claims aren't going down so smoothly with scientists and wellness experts.
Wine is still one of the few consumables on store shelves that doesn't require a nutrition label or ingredient
