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    $270 for a popcorn bucket? Disney merch is a 'cocktail for capitalism,' and fans are here for it

    The wait time in the queue at Walt Disney World's Epcot theme park was more than six hours, the kind of line that forms for the debut of a high-end attraction. Awaiting the hundreds of extremely determined fans at the other end: a purple plastic popcorn bucket in the shape of a dragon named Figment. The buckets sold for $25 for a limited time — limit two per person — and were soon spotted for ...
    by Hugo Martín, Los Angeles Times Feb 10, 2022 5 minutes

    The wait time in the queue at Walt Disney World's Epcot theme park was more than six hours, the kind of line that forms for the debut of a high-end attraction.

    Awaiting the hundreds of extremely determined fans at the other end: a purple plastic popcorn bucket in the shape of a dragon named Figment. The buckets sold for $25 for a limited time — limit two per person — and were soon spotted for sale online for as much as $270.

    "Popcorn buckets are popular. Figment merchandise is rare," said Jay Cisco, a solutions architect from Winter Garden, Fla., who stood in line with hundreds of people on a Friday in January. "Combine the two and it's a perfect chaotic cocktail for capitalism."

    Disney has rarely produced merchandise featuring Figment, a character featuring the dragon on its TikTok channel, which has more than 4.3 million followers, it kicked off the kind of fan frenzy that erupts occasionally over Disney memorabilia.

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