Traceability has become important to many coffee roasters, sharing the stories of their coffee and how it travelled from farm to cup, but rarely are small-scale coffee producers provided with the same view of the supply chain.
Coffee trader Southland Merchants is looking to change that with the Educare Coffee project. Partnering with Brazilian non-profit Sebrae, Educare Coffee is empowering producers through education on the wider industry and their role in it.
“Many farmers don’t understand the quality of their coffee and have to go off what they hear or are told by others. They’re also not involved in the process after they drop off their cherries at the mill, which limits their ability to learn and gain that
