MAGNUS' MARKETING MINUTE

I’ve been an admirer of Freddie Matara’s work for quite a few years now. His leather pieces are striking and masculine, and he’s able to charge a premium for the work that he offers. I’m the proud owner of one of his watch bands and I get complimented on it almost daily.

One thing that has always impressed me the most about Freddie is that he knows his worth and is uncompromising in his pricing. We often think of marketing as how to sell more, but sometimes it’s just a matter of how to sell better.

I recently had the opportunity to brainstorm with Freddie, which evolved into sharing a few marketing insights on what’s helped him find success with Matara Leather Goods.

“I always enjoy hearing your thoughts on marketing, so I appreciate you