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  • New Zealand Listener

    SAVING THE DATE

    Jan 23, 2022 4 minutes
    by RUSSELL BROWN

    More than most businesses, concert promotion demands an understanding of, and a tolerance for, risk. That tolerance has been stretched as never before by the lottery of the pandemic.

    Some music festivals have been lucky, gone ahead and made many thousands of New Zealanders happy in the moment. Others have been cancelled, postponed, rescheduled or simply put to sleep for a year. Probably none has suffered quite such outrageous fortune as the Auckland urban festival The Others Way.

    Since its inception in 2014, The Others Way has occupied an important niche in the country’s grassroots music scene. Each year, a handful of heritage acts, often from the

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