Care and maintenance of your sponsor
Jan 23, 2022
2 minutes
WITH BRYAN CHANG
We all know sponsorship makes the world of motorsport happen.
You’d have to be living under a rock drawing racing cars on the walls of your cave not to see how it works.
And yet so many of us approach a potential sponsor with an entitled attitude as if we are doing the victim… er… target a favour.
Strangely, the implied ‘pitch’
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